The Malaysian Inbound Tourism Association or better known as MITA was established in 2004 by a group of Tourism veterans who felt that it was time the Inbound & Domestic Tourism sector be given a priority and focus by the Government.

From its humble beginnings, MITA strived to champion the Inbound & Domestic Tourism cause and fought hard to gain recognition from the Government as well as Private sector.

MITA is a unique Tourism Association because its members do not only consist of Travel Agents but also Retail Shops, Restaurants, Homestay, Transport Operators, Convention Bureaus and etc. (in short, any companies directly involved with the Inbound & Domestic tourism sector can join MITA as its member).

In 2016, the Ministry of Tourism recognized MITA as one of the 5 Tourism Associations in which Travel Agents need to be affiliated with to renew the MOTAC license.

With 1,000+ members in its membership role to date, MITA is today one of the leading and most important Tourism Association in Malaysia.