Welcome to MITA
  • Call Us
  • +603-42510351
  • Visit us
  • No. 69-M, Ampang Point, Selangor
  • Mail Us
  • mita@mita.com.my

About Us


About us

The Malaysian Inbound Tourism Association or better known as MITA was established in 2004 by a group of Tourism veterans who felt that it was time the Inbound & Domestic Tourism sector be given a priority and focus by the Government.

From its humble beginnings, MITA strived to champion the Inbound & Domestic Tourism cause and fought hard to gain recognition from the Government as well as Private sector.

MITA is a unique Tourism Association because its members do not only consist of Travel Agents but also Retail Shops, Restaurants, Homestay, Transport Operators, Convention Bureaus and etc. (in short, any companies directly involved with the Inbound & Domestic tourism sector can join MITA as its member).

In 2016, the Ministry of Tourism recognized MITA as one of the 5 Tourism Associations in which Travel Agents need to be affiliated with to renew the MOTAC license.

With 3,000 members in its membership role to date, MITA is today one of the leading and most important Tourism Association in Malaysia.

Our Mission

The Malaysia Inbound Tourism Association (MITA) plays a pivotal role in elevating Malaysia's global travel industry presence. By fostering collaborations, implementing innovative marketing strategies, and emphasizing sustainable tourism practices, MITA effectively showcases Malaysia's rich cultural and natural heritage, attracting international visitors and enhancing the country's reputation as a premier global travel destination.



  • To protect and defend the interest of its Members
  • To Act as a platform to represent and promote the interest of the Association and its Members with the Government, other authorities and bodies related to the Tourism Industry
  • To provide a forum to meet and discuss matters and issues pertaining to the Inbound & Domestic sector
  • To build and maintain close contact with National Tourism Organisation (NTO), State Tourism bodies and relevant Government bodies for the benefit of its Members
  • To promote a professional and ethical conduct for its Members
  • To provide Training Program to develop and enhance the knowledge and skills of its Members
  • To organize or participate in activities related to the travel and tourism industry.
  • 1500+ Employed


MITA CNY Celebration
Lion Dance @ Dataran Merdeka
MITA e-Travel Fair
Malaysia Biggest Online Domestic Tourism Fair
MITA Marketplace
Tourism Trade Marketplace for Yearly Contracting
MITA HARI RAYA Celebration
Dodol & Lemang Cooking @ Dataran Merdeka
MITA Clubhouse
Malaysia’s 1st Social Network to discuss and share knowledge on Domestic & Inbound Tourism matters
MITA Webinar Series
MITA Webinar Series
MITA Roadshows to ITB Berlin
WTM London & others
MITA Inbound
MITA Inbound Marketplace with Overseas Agents and State Tourism bodies
MITA Gala Dinner
MITA Gala Dinner

Our Strategic Partners